Tag Archives: marketing

On Communicating to Humans

April 1, 2010 – 5:50 pm

This morning I dropped in on a marketing communications webinar—you know, an online seminar. I sure do appreciate the technology that makes webinars possible, and the knowledgeable speakers who impart their expertise to an audience that might be taking notes and sipping coffee while wearing slippers and pajamas (penguins, in my case) instead of business [...]

By teresa | Posted in marketing, Writing | Also tagged , , , , | Comments (3)

Competition, Generosity and a Big Winery Called “Chateau Ste. Michelle”

June 12, 2009 – 2:34 pm

I’m a long-time fan of Chateau Ste. Michelle, a winery not too far down the road in Woodinville, WA. It’s my go-to brand for their really nice dry Riesling (dry being the operative term here), a Rosé that nearly takes me back to Bandol in southern France, and a big, plummy, robust Syrah that we [...]

By teresa | Posted in branding, stuff like that | Also tagged , , , , | Comments (1)

Consistency and a Little Cafe Called “Old Town”

June 8, 2009 – 5:17 pm

One of my favorite restaurants is the Old Town Café. It provides all the usual enticements of a locally-owned, funky, homemade-everything joint: fantastic food, a relaxing atmosphere, live musicians on weekends, and a friendly staff. But what makes OTC the go-to place for my friends and me is something a little more elusive: consistency. I’ve [...]

By teresa | Posted in marketing, stuff like that | Also tagged , | Comments (0)
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