Tag Archives: advertising

On Communicating to Humans

April 1, 2010 – 5:50 pm

This morning I dropped in on a marketing communications webinar—you know, an online seminar. I sure do appreciate the technology that makes webinars possible, and the knowledgeable speakers who impart their expertise to an audience that might be taking notes and sipping coffee while wearing slippers and pajamas (penguins, in my case) instead of business [...]

By teresa | Posted in marketing, Writing | Also tagged , , , , | Comments (3)

On “We Speak Car” & Other Good, Bad & Ugly Headlines

January 11, 2010 – 11:28 am

Some copywriters can create aria-inspiring headlines on their first try. But in my experience, the longer we have to work on something, the better it gets. That’s why they say the best ideas are at the end of the pencil. Even with a stubby pencil in hand, we all compose more bad lines than good—and [...]

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Bill Bernbach on the Art of Advertising

August 24, 2009 – 1:10 pm

The characters in AMC’s must-see 1960’s advertising series, Mad Men, could not have imagined our fast-paced world of social media marketing, online TV and newspapers, hand-held books and mobile advertising channels. Over the next few weeks, we’ll go back to their era and consider the timeless opinions of some of modern advertising’s legends. Today we [...]

By teresa | Posted in advertising | Also tagged , , , , | Comments (0)
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