Category Archives: social media

Customer Expectations and a Little Phenomenon Called “Twitter”

August 5, 2009 – 2:37 pm

Last night the local news featured a story showing consumers how to use Twitter to register complaints with companies that have done them wrong. We tweeters know that Twitter is perfect for two-way communications like this. Many of us have success stories about tweeting a frustration with a company’s product or service, only to have [...]

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Twitter? What’s in it For ME?

May 10, 2009 – 12:14 pm

The other day, my friend Richard asked me what twitter could possibly offer him. He sees it as another update-requiring, time-sucking obligation. “I just got on Facebook. I thought I was covered, and now this? I can’t keep up!” Naturally I followed by asking if he has a blog, just so I could see his reaction. [...]

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The Social Aspect of Social Marketing

May 2, 2009 – 3:58 pm

This week I attended two events—one actual and one virtual—where I didn’t know anyone prior to going. Rather, I had not met anyone yet. I knew plenty of them, though—through social marketing. The first was a tweetup, a social event that comes about through twitter.

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