Category Archives: marketing

On Using Keywords for SEO in Online News Releases

I sat in on a webinar presented by PRWeb, a huge online news release service. PRWeb thinks news releases are a great way to build web traffic for every business, and they have all kinds of data to prove it. Today, however, I’m just going to impart some of the great ideas PRWeb generously shared about [...]

On Communicating to Humans

This morning I dropped in on a marketing communications webinar—you know, an online seminar. I sure do appreciate the technology that makes webinars possible, and the knowledgeable speakers who impart their expertise to an audience that might be taking notes and sipping coffee while wearing slippers and pajamas (penguins, in my case) instead of business [...]

Customer Expectations and a Little Phenomenon Called “Twitter”

Last night the local news featured a story showing consumers how to use Twitter to register complaints with companies that have done them wrong. We tweeters know that Twitter is perfect for two-way communications like this. Many of us have success stories about tweeting a frustration with a company’s product or service, only to have [...]

Appreciation and a Kitchen Store Called “Sur La Table”

You know how when you have money in your pocket, you can’t find anything to buy? Well, last week, I decided it was time to spend a $50 Sur La Table gift card that had been hanging around in our “stuff to keep” basket for, oh, about two years. I kept putting off the buying [...]

Did You Just Meet Your Biggest Client?

How did you do? Of course, you smiled, looked in their eyes, called them by name, shook their hand firmly, did the “nice to meet you” thing. They were impressed with you and all was right in the universe. Or not. Maybe you met someone today and completely blew them off—not intentionally, for sure, but [...]

Consistency and a Little Cafe Called “Old Town”

One of my favorite restaurants is the Old Town Café. It provides all the usual enticements of a locally-owned, funky, homemade-everything joint: fantastic food, a relaxing atmosphere, live musicians on weekends, and a friendly staff. But what makes OTC the go-to place for my friends and me is something a little more elusive: consistency. I’ve [...]

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Thanks for stopping by! You’ve landed on the launchpad to my blog. One day very soon, you’ll see the first few lines of my tantalizing and informative blog posts, with a link out to the “big blog;” the “real blog;” the robust, active, interlinked and happening blog. I’ll be focusing on marketing and advertising, with [...]

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