Category Archives: advertising

On “We Speak Car” & Other Good, Bad & Ugly Headlines

January 11, 2010 – 11:28 am

Some copywriters can create aria-inspiring headlines on their first try. But in my experience, the longer we have to work on something, the better it gets. That’s why they say the best ideas are at the end of the pencil. Even with a stubby pencil in hand, we all compose more bad lines than good—and [...]

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Is “Coif” the New “Quaff”? A Thousand Times, No!

November 12, 2009 – 1:45 pm

What happened to the gatekeepers of the English language? Have they all retired and been replaced by drones? Actually, drones would probably be an improvement on the sad state of what is now acceptable in advertising. Today’s example: A local restaurant ran a newspaper ad containing the misuse of a word so severe that my [...]

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Bill Bernbach on the Art of Advertising

August 24, 2009 – 1:10 pm

The characters in AMC’s must-see 1960’s advertising series, Mad Men, could not have imagined our fast-paced world of social media marketing, online TV and newspapers, hand-held books and mobile advertising channels. Over the next few weeks, we’ll go back to their era and consider the timeless opinions of some of modern advertising’s legends. Today we [...]

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Does This Ad Stink?

March 23, 2009 – 12:31 pm

Deciding what makes for good creative is subjective.  Results are all that really matter. But how many ads do you see that make you cringe?  For me, this one did. It’s not the prettiest ad I’ve seen lately. But what’s important is that people click on it. Following the rules is not top priority, like in [...]

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