Monthly Archives: April 2010

Ephemera

(ih-FEM-er-uh) noun 1. anything short-lived or ephemeral. 2. items designed to be useful for only a short time. The WOTD in a sentence

Perspicacity

(pur-spi-KAS-i-tee) noun 1. keenness of mental perception and understanding; discernment; penetration. The WOTD in a sentence

Astute

(a-STOOT) adjective 1. of keen penetration or discernment; sagacious 2. clever; cunning; ingenious; shrewd 3. having or showing shrewdness and perspicacity The WOTD in a sentence

On Using Keywords for SEO in Online News Releases

I sat in on a webinar presented by PRWeb, a huge online news release service. PRWeb thinks news releases are a great way to build web traffic for every business, and they have all kinds of data to prove it. Today, however, I’m just going to impart some of the great ideas PRWeb generously shared about [...]

Capacious

(ka-PAY-shes) adjective 1. Containing or capable of containing a great deal. 2. Spacious or roomy. The WOTD in a sentence

Amazing

The first in our series of overused words (uh-MEY-zing) adjective 1. Causing great surprise or sudden wonder. 2. Causing amazement. The WOTD in a sentence

Lifestyle

(LIF-stial) noun 1. The habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual or group. 2. The way a person lives. The WOTD in a sentence

Pluck

(pluhk) noun Courage or resolution in the face of difficulties. The WOTD in a sentence

Dodgy

(DOJ-ee) adjective 1. inclined to dodge. 2. evasively tricky. 3. risky; hazardous, chancy The WOTD in a sentence

On Communicating to Humans

This morning I dropped in on a marketing communications webinar—you know, an online seminar. I sure do appreciate the technology that makes webinars possible, and the knowledgeable speakers who impart their expertise to an audience that might be taking notes and sipping coffee while wearing slippers and pajamas (penguins, in my case) instead of business [...]

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