Monthly Archives: August 2009

Bill Bernbach on the Art of Advertising

The characters in AMC’s must-see 1960’s advertising series, Mad Men, could not have imagined our fast-paced world of social media marketing, online TV and newspapers, hand-held books and mobile advertising channels. Over the next few weeks, we’ll go back to their era and consider the timeless opinions of some of modern advertising’s legends. Today we [...]

Toothsome

Adjective 1. pleasant to eat; palatable 2. attractive 3. voluptuous

Blatherskite

noun 1. a person given to blathering 2. blather; nonsense

Customer Expectations and a Little Phenomenon Called “Twitter”

Last night the local news featured a story showing consumers how to use Twitter to register complaints with companies that have done them wrong. We tweeters know that Twitter is perfect for two-way communications like this. Many of us have success stories about tweeting a frustration with a company’s product or service, only to have [...]

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